Work At Home Entrepreneurs – Profiting From Micro-Blogging

If you are one of those people who work at home then this article will get you thinking. There is a new kid in the block called micro-blogging. These are social networking sites where users can send short messages to people following them. Unlike blogging where you have to come up with a full article, micro-blogs are like one liner messages; talk of lazy work at home blogger. The amazing thing, you can generate huge traffic from these websites.

Whatever business you are running, attracting customers to your business is the key to your success. Currently, social media marketing is the way to go. But websites like Facebook and MySpace have been given a run for their money. This happened with the introduction of sites like Twitter, Yammer, Plurk and others.

The advantage of micro-blogs is that they are faster means of promoting your online business. Work at home business people have discovered that you can now reach more people through sites like Twitter, identi.ca and Jaiku. This is mainly because the number of people joining these sites is increasing by the minute. To some great extent this is an awesome deal to online marketers.

Early I called this mode of communication "lazy work at home blogger"; This is because all you need to come up with are updates containing 140 to 150 characters. Therefore, now you have no excuse for not succeeding in attracting sales leads to your online products. All you need is to come up with short juicy lines, that will leave people with no choice but to follow your links, which you include within your short messages.

The one thing that crowns it all when it comes to micro-blogging is the fact that it is mobile phone compatible. This means apart from working at home you can work on the go. Big multi-national companies are now spending millions of dollars to communicate to their customers through Twitter. A good example is Dell, which has hired over 100 employees to send hourly tweets to their customers.

Follow the links below to get more insightful content on improving your work at home experience.

How Business Cards Can Help In Advertising/Marketing

The modern business environment is increasingly challenging. Companies are now forced to become more innovative to stay afloat in a highly competitive landscape. With a globalized marketplace, competition is stiffer and this comes against a backdrop of increased cost of operations. As an entrepreneur, you have to think outside the box when building your advertising strategy.

Which techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards still remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps connect easily with new prospects. If you have been wondering whether this tool still retains any importance in your advertising strategy, keep reading.

Advantages of Using a Business Card

Some of the reasons to invest in this old school advertising technique include:

  1. It is a personal method of swapping contacts and hence it is more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
  2. This is an effective direct marketing tool: Compared to other methods such as email and paid ads, a well-designed business card is part of direct marketing strategy. An in-person meeting and exchange of information leads to success.
  3. Continued marketing: Even after parting with a prospective lead, your information will be easy to share and will continue promoting your brand. It can be exchanged or stored for future reference.
  4. First impressions: If you want to make a good impression with your leads, then talk to an established printing products company in your city.

Getting the Most Out of a Business Card

There is only so much you can achieve by sharing your company’s information on a printed format. Therefore, to get the most out of this promotional tool, consider the following:

  • Add a logo and tagline for more effectiveness and easier identification.
  • Name and job title for credibility.
  • Make sure there is direct contact information for easier communication.
  • Add your website and send them to a relevant page.
  • Add social media profiles for faster connection.
  • Avoid cluttering a lot of information and instead use white space so that important information is read easily.
  • Leverage creativity such that your presentation stands out and catches the eye instantly.

Of course you must have received many business cards, many of which ended up in the waste basket. To avoid the same fate for your printed promotional materials, make sure you give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and showing it on a printed product, you will easily captivate the attention of prospective leads.

When handing it out, ensure that the occasion is memorable. The recipient will remember it later and pull it out to read further. Go on and contact a reputable printer in your city to start leveraging this important advertising technique.

Becoming an Affiliate Via an Internet Business

Online businesses are becoming very popular. Everyone is looking for self employment opportunities that involve minimal or zero investment. If you do not want to obtain an office or make an investment in a company; you can become an affiliate to earn commissions. You do not need to have your own products or services; all you're doing is promoting someone's product to get paid. You will be known as an independent contractor and you must have skills in sales as well as a people person that is not afraid to get out there and make presentations or attract customers through posted videos and blogs to get the attention that you need for potential sales.

By becoming an affiliate you can start making money while working your regular 9:00 to 5:00 or right from home. An advantage of becoming an affiliate is that your small business is already accredited locally and nationally and consumers are already aware of the products that you are currently selling and how they work. You are simply getting the word out there about a product or service that is already in good standing and that that completely covered with insurance and governmental approval. Testimonies relating to the excellence of the product will already be available for you to use while promoting the product. People may possibly have already heard testimonials about how well the products work and how cost effective they are along with the benefits of them.

A great way to make your presentation known is to create postings, write blogs as well as creating a website to help get your name out there to the public. Obtaining a website to promote your affiliate business can be inexpensive and easy to maintain by using the tutorials that are given. When becoming an affiliate do research on available options in offered by companies; select a company that offers you a great product and a substantial benefit for selling and promoting the product. To be successful as an affiliate you must spend time doing research to choose the right program and maximize your profits. While choosing your program you want to become an affiliate with give thought to the process you will be following to promote the sales of the products. Do not expect high returns on day one. Every business takes time to establish and to earn profits. Do research to promote the right product.

Becoming an affiliate has great perks such as being an accredited affiliate for product or services locally and nationally, promoting a product that has already been known and has possible testimonials, you are able to conduct your own business selling other products and collecting profits and create your own hours. Research the companies that offer the programs that work best with your talent and skills. Create your own schedule and determine to set up the blogs, social networking sites and websites that are needed to attract customers 24-7. An online business is easy to promote and can draw traffic daily when promoted properly. Become an affiliate and create revenue each month; once when you become an affiliate you can quit your day job and work full time from home.

Niche Marketing Strategies for Home Business

In today's intensely competitive business environment, it is usually difficult to stay afloat, particularly when you're a small home business owner working on shoestring budget. You do not have access to viable means and amenities to compete directly with large business houses and serve a broad spectrum of consumers. In such an adverse business scenario, niche marketing emerges as the most feasible and cost effective strategy that can help home business owners to stay ahead of their competitors and maximize their profits.

"What exactly is niche marketing and how can it help my home business to prosper?" This is the most pertinent question that must be impinging your mind at this joke. Before introducing you to the technicalities of the concept of niche marketing, it would be worthwhile to focus the floodlights on niche market, first. Niche market is a narrowly focused portion market that can easily be targeted. The nature of your niche market and the effectiveness of your niche marketing strategies are intricately intertwined. Here, to ensure overall growth of your home business, you would have to devise your niche marketing strategies according to your niche market.

You can not frame effectual niche marketing strategies unless you're familiar with your niche market. Identifying a niche market is all about finding a distinct segment of consumers whose needs you'll be able to fulfill successfully. For instance, you're a copywriter with expertise in writing brochures, then your niche market would include all those consumers who require brochures time and again. Once, you've identified your niche market, conduct a thorough competitive analysis to identify your direct competitors as well as determine what niche marketing strategies they are using to stay ahead.

It is usually believed that a niche market without any competitors is the best territory to establish home business. To an extend this perception is true. It may be possible that other home business owners may not have discovered your niche market. However, it may also be possible that many may have tried and failed to penetrate the territory. Here, to maintain your risks at a manageable level, it is advisable to access your niche market's receptiveness to your products and services first.

Upon completion of the process of identification of niche market, you would have to plan out strategies to market your products or services in your niche market, and this is what niche marketing is all about. Some potential niche marketing strategies with respect to home business are as follows:

o Before approaching your niche market, try to acquire as much knowledge about the needs of your target audience as possible. By abiding by this niche marketing strategy, you would be able to address the problems of your prospects as an understanding member rather than an outsider. Once, you succeed in winning the confidence of your potential customers, it will become easier for you to sell your products or services to them.

o Do not commit the mistake of using the same method to solve problems of different nature. For instance, you sell leather products primarily to men. Now, you want to include working women in your niche market. In order to do so, you would require leather products exclusively for working women. You can not convince a woman to buy products that are solely for men. In other words, you can not solve a woman's problem with men's products.

o Market your product or service in a manner that will compel your target audience to believe that this is exactly what they need or what they have been looking for. Be prepared to spend time and resource to educate your target audience about your unique product or service. Convince them that only your product or service has the potential to solve their problems forever.

o The last, but the most important niche marketing strategy is to make your target audience believe that your home business is genuine, and not a fragment of an entrepreneur's wild imagination. To achieve credibility, you would have to highlight your home business in all your marketing materials as brochures, websites, press releases and even your business cards.

After going through this comprehensive account on niche market and niche marketing, it can be deducted that the right mix of niche marketing strategies is all that is required by the home business owner to excel.